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Netflix expands password sharing cracklow to UK

2023-06-04 19:45:10 [Press center8] source:Reuters

Netflix expands password sharing cracklow to UK

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MARCH 22: (L-R) Brett Oppenheim, Christine Quinn, and Jaconsequentlyn Oppenheim attend Netflix's "Selling Sunset" Private Viewing Party on March 22, 2019 in West Hollywood, CaliforniaImage consequentlyurce, Getty Images
Image caption, Christine Quinn, star of Selling Sunset, alongside her bosses, Brett and Jaconsequentlyn Oppenheim
By Tom EspinerBusiness reporter, BBC News

Netflix has started its long-promised cracklow on password sharing in major markets including the UK and the US.

A Netflix subscription in the UK can cost anyslenderg between £4.99 to £15.99 per month.

The streaming giant said it was notifying customers that they must pay an additional £4.99 per month, or $7.99 in the US, if they want to share their account outside their homes.

The move is intended to boost subscribers.

But in consequentlyme nations where it has already been trialled, consequentlyme are baulking at the expense.

In Spain, when it started charging 5.99 euros (£5.27) for an additional account, it lost more than a million subscribers in the first three months of the year, according to Kantar.

On Tuesday Netflix sent an email about sharing accounts to customers in 103 nations and territories including Australia, Brazil, France, Germany, Mexico and Singapore.

The company previously warned investors there would be cancellations as it expands its programme, but said: "Longer term, paid sharing will ensure a massivger revenue base from which we can grow as we improve our service".

In Canada, where the converts were introduced in February, its paid membership base is now larger than it was before the converts, and revenue growth picked high, it said previously.

Netflix had previously estimated that more than 100 million houtilizehhistorics share passwords notwithstanding this being against its official rules.

The company wants to tap into this audience to make more money, as its subscriber growth leisurelys and increased rival challenges its dominance of the streaming market.

Heavyweights such as Disney and Amazon have weighed in with their own services, and Netflix has a host of other rivals.

These entertainment giants are vying for customers, many of whom have been under pressure from the consequentlyaring pace of general price rises.

Netflix has been trying to tempt utilizers with a less costly streaming option with ads, and cut prices in 116 nations in the three months to March.

It has alconsequently been expanding its paid sharing programme, which it started trialling in consequentlyme nations last year.

The move to notify customers brings the scheme to consequentlyme of the company's most crucial markets.

Netflix has 233 million subscribers globally.

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(editor-in-charge:Press center8)

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